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WebMaster Solutions
Web Site
Marketing
Understanding Your
Visitors
the Key to Your
On-Line Success
(c)
Wanda Loskot
So,
you want to know what can make your website
really effective? I can tell you what. It is
your concern for visitors. Understanding their
needs and their wants. Responding to their
wishes. Because you are building the web page
for them - not for you, right?
So,
take a look at your website and examine how does
it fit with the psychology of your visitors.
Keep in mind that people act and react
differently on the web - so much so, that
sometime it is difficult to believe that these
are the same people who behave so
"normally" in the "real"
world.
1.
They are always rushing
Maybe
because they have soooo many places to visit,
maybe because they feel guilty that they should
be doing something else. Whatever the reasons -
they are always in the hurry.
They
have in their hands a deadly weapon (mouse) and
they click away whenever they get bored (and
they DO get bored really fast and easily).
Make
sure then that your pages load fast, that you
tell people quickly what and where they can find
and provide them with a way to jump to any page
from anyplace with really easy navigation.
2.
They expect a LOT for free
People
on the internet ARE on the internet because they
know that it is a gold mine of free information.
They are expecting to find it - and they will.
Once they find it, if the gold mine is really
rich - they come back for more. And they send
their friends to visit the same places.
However,
they simply refuse to come back to the place
that didn't interest them when they landed there
for the first time.
Build
your offer around the rich, free content. Don't
think about selling - but about what you can
give. Then, and only then, offer them something
so incredibly valuable, that your visitors will
be willing to pay for it.
3.
They don't trust easily
People
on the net are often misinformed and even
paranoid about buying on line. They are aware
that anyone - even a 10 year old kid - can build
an awesome website full of unique graphics and
they need to be skillfully persuaded before they
are ready to leave a name or e-mail address. And
they need to be persuaded even more before they
will hand you their credit card number.
Don't
even think about selling something in the first
paragraph - resist selling on the home page at
all. Use it to establish rapport and to provide
information. Romance your visitor and use as
many ways as possible to inspire their trust.
4.
They love to click
Their
mouse-finger is literally begging them to click.
They will request and subscribe to just about
anything that somehow looks promising - as long
as it is offered free of cost and you don't ask
for too many information. Your visitors will
enter chat rooms even if they plan to remain
silent, they will vote, and they will even click
on some advertising banners - all for that
thrill of clicking.
Make
sure then that you satisfy their need to push
that mouse button while exploring YOUR site. Use
that craving to your advantage - ask them to
subscribe, to vote, to click for more
information, to ask questions. If you don't give
them opportunity to interact, they will click
anyway: they will click to surf away.
Don't
follow into the steps of those who try to change
the surfers habits instead of taking advantage
of them - it is a very costly mistake!
Wanda
Loskot is professional speaker, author and
business coach specializing in Internet
marketing -- one of her web sites http://loska.com
was included on the list of 10 Best Women Owned
Web Sites For Small Business Owners! To receive
the latest issue of Wanda's FREE "Success
Connection"
mailto:newsletter@loska.com |
