WebMaster Solutions
Web Site
Marketing
Off-line
Marketing
to Promote Your Website
by Kenneth Catto
Most of the
Internet Marketers seem to think of website
promotion as just submitting to search engines,
directories, link building and advertising in
ezines or banner exchanges.
It is a known fact
that most people in the world use most of their
time off-line. They read newspapers, magazines,
listen to radio and watch TV, talk with their
friends, neighbors and family. Not all the time
is spent surfing on the internet.
To ignore the
value of off-line marketing is to leave 65-70%
of the money to be made from your websites on
the table.
Some suggestions
for creating an off-line advertising/publicity
campaign are :
Let your local
papers know that you have an unique product that
will benefit the local community and you are
able to help them save time, learn more and be
more effective in their daily lives. This could
lead to an interview with a local reporter or
even with a national with your website product
as a featured item and will drive people to at
least see what the buzz is about.
At the very least
it will create an awareness of your domain name
or product in their sub-conscience mind.
Try finding a
local business that is related to your product
and offer them a discount voucher to give their
customers for your product.
Take out small ads
in local or niche magazines to advertise the
product. Some ads are relatively cheap
comparable to a solo ad in a main Ezine.
Try handing out
flyers with a special offer in the high street
or find shops that would allow you to leave them
on the counter for customers to pick up.
Try sending a fax
broadcast to businesses that could benefit from
your product. Some companies have lists of fax
numbers and can send out the fax for as little
as interview each.
If you can develop
an unique twist or benefit of your product or
service, then you could become newsworthy and
even get an interview with a local reporter, who
can write a better article than any you could
put together for their readers or listeners.
Investigate the
possibility of sending out Press Releases to the
local media. Send them your product for review.
Get a well known celebrity to endorse your
product.
I am sure you can
think of many other ways to use off-line
marketing, other than sticking notes on
lamp-posts to create an awareness of your site.
Good luck
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