WebMaster Solutions
Web Site
Marketing
Marketing
Opportunities
with Expired Domains
by Kenneth Catto
If you are like
most online entrepreneurs, you've been
struggling to grab your share of that flood of
traffic that you hear about from every guru
wannabe out there.
Chances are you
have probably invested heavily in search
engines, banner ads, classified ads or even
spent a mint on so-called "safe lists" only to
find yourself disappointed again and again.
There is a
perfectly legal, extremely effective, traffic
generation technique that, until now, has gone
relatively unnoticed by the masses.
What if you could
recover existing web traffic that is currently
being overlooked and basically being flushed
down the drain?
What if you could
grab one of those prized listings in Yahoo that
cost $200 with no guarantee you'll even be
included in the directory?
What if you could
get that traffic for a fraction of what other
advertising methods charge?
Expired domains
might be an option to consider. Every day over 3
million hits of targeted traffic are lost due to
abandoned web sites. Why does this happen?
Webmasters may
lose interest or they don't have the money or
time to manage the site. Sometimes they just
forget to renew. A large portion of these
expired domain clicks come from sites that were
never developed. BUT, some were once solid sites
generating traffic and sales.
Expired domains is
all about capturing all the effort, time and
money that the previous owner developed and
putting it to good use for yourself.
What if a domain
name had link popularity, had a coveted dotcom
(.com) extension, or was even listed in Yahoo or
had Google Page Ranking?
What is Link
Popularity? Simply put, Link Popularity is the
number of other websites
that link to your site. Doesn't it stand to
reason that if a domain name previously had Link
Popularity or was one of those coveted dotcoms
or was even listed in Yahoo,
that it might have once been a thriving website?
Not only that, but
with a little time and effort, you might even be
able to pick up some popular domain names just
for speculation or to resell on eBay! Many of
the domain names that expire every day could be
resold even without Link Popularity or any of
the other "carrots" because they just happen to
be highly regarded as a tangible asset. Short,
descriptive domain names that end in a ".com" or
".net" are examples of this.
The best part is
that you can get these names for the price of
registering them, often for less than $10!
Even if you didn't
use the domain name to redirect traffic to your
own web site, if you find a couple and sell them
at auction for $25, $50 or more, that's a pretty
decent return on a very small investment.
A certain amount
of caution needs to be taken when using this
tool for any purpose. Make certain you do a bit
of homework to make sure the previous web site
was not an adult site. Sometimes the domain name
may not necessarily reflect the former content.
There is a tool that can be used to determine
the history of the site. Best of all, it's free!
Here is the link:
http://web.archive.org
If you are looking
for alternative ways to generate traffic to your
site, expired domains might be a good
investment.
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