WebMaster Solutions
Web Site
Traffic
Traffic
Exchanges 101
by Kenneth Catto
The traffic
exchange industry is rather small in comparison
to search engines and blogs however they are
very effective if you know how to use them.
First let's look
at what a traffic exchange is.
Free manual
traffic exchanges use a simple idea where you
look at other members web pages in exchange they
look at yours. It's that simple however most
people miss the deceptively powerful application
of these services.
A traffic exchange
in reality is a high speed, on demand,
instant-on, full page classified traffic system
where you can test your headlines, your copy,
web colors and your business in extremely short
order.
That sounds fine
and you may or may not have ever used a manual
traffic exchange but there are a couple of
insiders techniques which through constant
tracking and testing have shown how to
effectively use them.
First off you must
use a tabbed browser like FireFox where you can
open 5 exchanges at a time and do you surfing.
Remember that when you surf and look at other
peoples pages they in turn are looking at yours.
Join the best five
on the internet and you are half way there.
You can of course join more but only testing
will tell you which ones are delivering a
constant and steady flow of traffic from your
surfing efforts.
Before you enter
any URL into those traffic systems first create
a special fast loading splash page. It should
load within 2 - 10 seconds max.
What mechanisms
you use in the splash page is important and
should be targeted to your market and designed
to collect leads. Yes I said leads. Most people
who refuse to use the manual traffic exchanges
complain mostly that they don't work for them.
With some quick
questions and answers you will find most of
those say they don't work did not use them for
very long. Maybe a month or three but not much
more.
This is their
first mistake. You must use this tool everyday
consistently and stay focused and dedicated to
increasing your traffic everyday using the
traffic exchanges. Using a tabbed browser you
can easily create one thousand free visits to
your splash page every day.
Don't be lazy surf
surf surf, use a lead capture page preferably a
fast loading splash page.
Now back to the
key ingredients.
1. Your photo.
Don't be shy! People do business with people not
web sites or programs. You want them to get to
know you and
should want to get to know them so. This is
called network
marketing.
2. Your full name
and phone number including the country and
area codes. You do want the prospects calling
you for more
information so you can close the deals and get a
new signup.
3. Use a headline
that tells the biggest benefit to THEM! Use
the color red for headlines and blue for sub
headings.
4. Use three or
four bulleted list of the top benefits to them
when they join you or subscribe. In other words
time is
short and time is money. Don't waste mine. Don't
waste
theirs.
5. Use a call to
action like Get Started Right Away!
6. A BIG mistake
is to use audio or video's that immediately
start playing when the user opens the page. Many
surfers may
be in an online conference and listening to
training when
voice or music starts blearing in their ear! You
just lost a
prospect. Those tactics may work with search
engine traffic
but simply drive possible prospects running away
from your
site as fast as their fingers will take them.
There you go. A
quick guide to getting results from free manual
traffic exchanges.
Using a splash
page in the high speed digital classified arena
called free manual traffic exchanges will
absolutely produce real time leads the freshest
you've ever had. Build you list faster! You will
see increased traffic to your sites and build
your down lines in those associated programs as
well.
Ok, so now you
have all the pieces put together, you now MUST
put the machine in motion. This requires the
labor, the putting the cheese on the hamburgers
in your own burger stand. You want traffic for
free? You want free hot fresh leads created and
sent to your inbox in real time? You must surf
daily!
Now if you only
have an hour a day to surf then do it daily
seven days a week without fail and you need to
do it longer than 30 days. You must do this
everyday for as long as air fills your lungs and
you want the traffic to go to your page.
Consistency,
dedication, focus, determination, persistence
and the keeping to the daily schedule is the
vital keys to using the manual traffic exchanges
successfully to build your list and your
business.
One great feature
of the traffic exchanges is that a portion of
your credits can be used for banner impressions
on the individual networks you will be using.
Unlike dedicated banner exchanges, the banner
click through ratio's from the traffic exchange
systems tend to be higher and more responsive to
what you are promoting.
Keep in mind that
most people are in the free mentality that
everything on the internet should be free and it
should deliver buckets of money without lifting
a finger.
This is not a
professional approach to any business and simply
will not work no matter what source of marketing
you wish to use. The traffic exchanges can
literally grown your business in less than a
year and yes more income is the by product of
this
combinations of ingredients used in this
outline.
Offer something
free to the visitors of your splash page for
taking action right away. Offer a free to join
program or download, perhaps a viral branded
e-book?
The bottom line is
that the free manual traffic exchanges indeed do
perform well and deliver tangible results in
short order but mostly they produce leads and
assist you in branding yourself within the
community of web surfers using the exchanges. If
it didn't work for you before it's probably
because you didn't understand how to use them
properly and how to get the results you were
looking for.
Could be time for
you to take another long look at it and give it
a good honest effort for at least a year using
these tips and you will probably never stop
using traffic exchanges again.
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