In
operating WebSite101 I get one question *far*
more often than others. So I thought I'd address
the single question more frequently asked than
any other online query,
"How
Do I Get Lots of Traffic?"
The
question is always a variation on the theme of
the one asked below. I wish that it were
possible to answer with something like,
"Put your feet together and click your
heels three times, then say, "There's no
place like my home page", over and over.
One reader asked:
I've a Web Site that I made 3 weeks ago. After
promoting it on:
-
Search Engines
- Directories
- FFA
- E-mail
- Ezines
- etc.
I
can only make about 100 visitors a day. Could
you please give me some advice on how to get
more visitors. Where can I promote my Site so I
can have lots of visitors? I've a low budget,
but I would also like to know the best places
where someone can advertise a web site and have
lots of visitors.
Thank you for your time, Raul
My answer is frustrating to many beginning
webmasters.
You are doing GREAT to have 100 visitors a day
for just a three week old site! It often takes
that long just to be spidered by the search
engines. I'd presume that it's your other
efforts bringing the traffic, because I can't
find your site in *any* of the search engines,
*yet*.
The thing that you need to accept is that it's a
neverending task! You should NEVER stop
promoting if you want to continue to improve
your traffic and your search engine visibility.
You'll find differing opinions on the *best*
places to advertise, but my opinion is that the
place to concentrate your energy is in writing
articles for ezines and establishing your own
ezine.
Take a look at http://website101.com/ezine.html
to review places to advertise, write articles
and how to get an ezine of your own launched and
listed in ezine directories. Look at the
book by Rick Beneteau called "Ezine
Marketing Machine" (It's subtitled,
"How I make a fortune using FREE ezine
advertising") there is a link to the book
from the page referenced above.
If you don't want to write your own material,
there are lots of authors willing to contribute
to your ezine. Take a look at
http://www.egroups.com/group/Free-Content
where
you can subscribe to a list and receive free
articles regularly from business writers about
marketing on the web. Use these articles
in your ezine and write your own to contribute
to the list as well.
You include what's called a
"resource-box" at the end with your
web address and e-mail link so people can visit
your site. You make the articles available to
others to use free in their ezines and your
articles (read, free advertising) are accepted
by others to run in *their* ezines. This is a
powerful traffic generator.
You should also re-submit your site to the
search engines each time you make a change to
the page, so that they index the new material
and the "spiders" keep returning to
your site each time you've made a change. Don't
overdo those submissions though or you'll end up
"banned" by the SE's!
It's a long process to rank well in the search
engines. I recommend subscribing to many of the
excellent lists about search engine optimization
and submission. One of my favorites is Danny
Sullivans "Search Engine Watch"
newsletter
http://www.searchenginewatch.com
he
keeps you up to date on search engine news and
changes.
A great discussion list for search engine
discussion where you can learn from the experts
and ask questions about how to improve your
ranking. To subscribe, vist the following URL:
http://www.audettemedia.com/lists/isearch/subscribe.html
and
you'll regularly receive *great* information on
how the pros accomplish the difficult task of
search engine optimization.
Of course you could also pay someone to do this
for you, but not if you have a small budget. As
you can see, it's quite a time consuming task to
generate traffic unless you can figure out what
I've left out of that magic spell.
Maybe you have to wear ruby slippers or have a
dog named Toto?