WebMaster Solutions
Web Site
Traffic
Higher Page
Rank = More Web Traffic
by Kenneth Catto
Many surfers use
the Google or Alexa bar that integrates into
their web browsers which consequently makes it
easier for them to search and navigate through
Internet. However, how many have the “overall
page rank” indicator on these bars which shows
either a ranking or the importance of the page?
The overall page
rank in directories like Google, Yahoo or Alexa
is the key factor while doing a search. It
decides which website or page deserves the top
places in the results of the search of a
keyword. The search engine basically calculates
the importance of the webpage.
For example, let’s
say that you prepared a webpage supplying the
users with focused, detailed and understandable
info. You think your page deserves a high
importance, therefore when you search for the
theme of your website, you believe it should be
shown in the top 20. Well, sometimes life is
cruel. If you don’t optimize your webpage for a
specific keyword, if you don’t get enough
inbound links directing the user to your site,
you would be disappointed by the 1/10 importance
rating in Google. Don’t give up! It’s still
worth fighting for. There are several factors
which decide the page rank of a website.
First of all,
Internet is not like the streets of a city: if
you put your “shop” in a busy street, people
will drop by your place. No visit on Internet is
a coincidence. You have to create your links
from other sites (inbound links). You also have
to increase the internal linking of your website
so that visitors can just “hang around” in your
site. So your first factor for the page rank is
the linking of your page.
Secondly, pages
which attract more users (i.e. number of unique
daily users) are obviously more important in the
“eyes” of the search engines. This, being the
dependent variable in our equation, grows
directly proportional to the inbound links. So,
page rank also increases with the number of
unique users.
At last, relative,
focused content increases the importance of your
page (page rank). Initially, every page you add
to your site increases the overall page rank of
the whole before you start adding in-context
hyperlinks; “in-context” hyperlinks because
according to Google authorities, the hyperlinks
that you place inside the content of the page
are accepted more valuable.
Briefly, on the
web, there are no lucky days, no coincidences or
no serendipities. If you want traffic on your
page, you have to create it yourself. You have
to put quality, focused and original content,
you have to increase the number of the inbound
links. The traffic on your site will increase
automatically depending on the other variables.
Finally, one day you will look at your site and
see that the page rank has jumped from 1 to 4 or
even higher. Then you will understand that “La
vita e bella.”
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