WebMaster Solutions
Web Site
Content
Ezines
Article Submissions
by Kenneth Catto
What's an article
anyway, and why would I want to submit one to an
Ezine? That was a two-fold question and will
require two answers.
An Ezine article
is usually composed of approximately 500 words
on a single subject that would be of interest to
your target market. At the end of the article,
you should include a "resource box." This box
should provide such things as your name, the
name of your company, your web site address,
email address, and a small blurb about your
product/service.
Writing an article
is not hard work. All it requires is some
research and note taking. Use any of multiple
sources to find information about the topic that
you choose to write about. Then write your
article in your own words using the notes that
you took during your research. It's not
difficult and it's something that you learned to
do early in school (grade school probably).
Write in a conversational tone. Write like you
are talking to your best friend.
Now, I'll answer
the second question. The reasons to submit this
article to an Ezine are varied, but not
difficult to understand. They all boost your
bottom line.
1. The submission
of the article will help identify your business
(web site) in the Internet marketplace. This is
normally called "branding."
2. Article
submission provides publicity, virtually free.
3. Someone may
like your writing style and hire you to write
articles or eBooks for them.
4. The published
article will drive traffic to your web site.
5. If the
publisher of the Ezine that you submit your
article to maintains an archive, your article
may be read many months later. Traffic may still
be driven to your site this way.
6. People will
come to know you as an expert on your subject.
7. You might get
your article published in free eBooks that are
distributed all over the web. This will drive
more traffic to your web site.
8. This will help
you become a trusted vendor of information.
9. If you allow
anyone to publish your article or email it to a
friend, you will gain further exposure for free.
10. Webmasters may
read your article and display it on their web
site. You get additional free exposure.
11. If you send
out an Ezine, you could offer to swap articles
with other Ezine publishers for free. This
provides more publicity without expense.
So, there are
quite a few benefits that you could receive from
publishing small articles like this one. If that
isn't enough reasons for publishing your own
articles, I don't know what else you'd need.
Don't forget to provide enough valuable
information. The more knowledge you supply, the
more valuable you become. Provide real value and
you will always have people clamoring for more.
Recommended Reading
|
