WebMaster Solutions
Search
Engine Optimization
SEO and the
Search Engine Pie
by Kenneth Catto
There is a
critical element of thought that many Internet
Marketers are missing about SEO techniques and
getting websites ranked high in the search
engines. And it all goes back to the elementary
principle of the "whole" being the sum total of
all of its parts. This simple, yet often
forgotten principle is alive and well in
Internet Marketing and search engine dominance.
These techniques
are so subtle, so easy to implement and so
minute in the bigger picture, that many people
feel they are not worth doing simply because
they seem so insignificant. Seemingly, if it is
that easy, it cannot also be that powerful. And
yet, each of these really simple techniques,
when added together creates a commanding website
structure that will result in search engine
dominance.
These traffic
generating SEO techniques are enumerated over
and over again in articles, eBooks,
teleseminars, and email marketing newsletters
and ezines everyday. So much so, that many
people have the tendency to overlook their
effectiveness - even though they are some of the
most critical and successful methods of
structuring a website that will rank high in the
search engines.
These techniques
include, but are not limited to the following:
1. Keywords in
title tags and descriptions.
2. File and
directory naming conventions that include
keywords.
3. H1 headline
tags that contain keywords.
4. Keywords
appearing as the first and last text on a page.
5. Internal links
that are keyword rich.
6. Adding
robot.txt and sitemap.xml files to a site.
7. Article
submissions providing critical inbound links.
8. Blogging and
RSS feed broadcasting.
How many times has
an SEO expert shared one of the above tips or
techniques and made the claim that it is a
"little known secret," or the "one thing" that
made all the difference in getting indexed
faster? And for as many times as it's been
written about, there are that many people and
more who simply ignore the advice! It just seems
too easy. It appears to be too insignificant to
make a difference. And yet, it is exactly these
easy and insignificant things that do indeed
distinguish one person's success from another
person's failure.
In pursuit of
finding the magic bullet, Internet Marketing
entrepreneurs frequently trample past these
little gems as they are forging a path to
finding the "next big thing" that will make all
the difference in search engine dominance.
Please listen
carefully... it is the sum total of all of these
"little things" that IS the bigger picture! The
answer is staring you right in the face - do not
ignore it and continue searching for something
bigger and better. It simply does not get any
bigger than this!
There are, at
most, ten to 15 little pieces of the SEO pie
that will combine to form the whole of a
powerful search engine friendly website. Use
them. Embrace them. Get excited and diligent
about them. Do not pass them off as being too
insignificant to matter. They are of paramount
importance and if given the weight they deserve,
will yield results that will remain elusive to
the majority of the Internet Marketing
population who simply discount them on the basis
of their simplicity. Heed this advice and you
will suddenly see the amazing results they
profess to achieve.
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