WebMaster Solutions
Search
Engine Optimization
Keywords and
Keyword Phrases
by Kenneth Catto
For best search
engine optimization, you must use your keywords
and keywords phrases effectively.
For optimal
effectiveness, use different keywords and/or
keyword phrases on each page of your website.
Optimize each page for those keywords and/or
keyword phrases that are relevant to the content
of that particular page.
Title Tag
-Use keywords
and/or keyword phrases as a descriptive title
for each page.
-Use your most relevant keywords and/or keyword
phrases in your home page title.
-To be the most effective, title tags should
contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3
times but make sure that the title makes sense.
An example for this page would be: Keyword
Usage, Using Keywords and Keyword Phrases
Effectively.
Meta Tag Keywords
-Place all
relevant keywords and keyword phrases in your
meta tag....
-If possible, avoid using single keywords as
they may be too competitive. Use keyword phrases
instead.
-Don't repeat your keywords more than 2-3 times
to avoid offending some search engines.
-Separate keywords and keyword phrases with
commas or spaces, not both. Example:
keyword,keyword phrase,keyword or keyword
keyword phrase keyword.
-Use common misspellings or miss keyings. Ex:
keywrod or keywird.
-Use different forms of keywords whenever
possible. Ex: web site and website.
-Use singular and plural versions of keywords.
Ex: website and websites.
-Use upper and lower case. Ex: Website and
website
Meta Tag
description
-Use your keywords
and keyword phrases in your meta tag
description.....
-Repeat your most important keywords and/or
keyword phrases a minimum of 2-3 times.
-The total length of your description tag should
be no more than 20-25 words.
-Your description should make sense as this is
what often shows up in the search engine results
page. This is your opportunity to persuade users
to click through to your site so be sure your
description is enticing and contains keywords
and/or keyword phrases that will attract
visitors.
Content
-Many search
engines concentrate on the first 250 words of
your text when looking for keyword relevancy and
density so concentrate your keywords and/or
keyword phrases there.
-Strive for 5-7% keyword density (5-7 keywords
and/or keyword phrases per 100 words of text).
If your keyword density is much higher than
this, your copy may not make sense AND the
search engines may consider it keyword spamming.
-Use your most important keywords and/or keyword
phrases throughout your copy but without
sounding repetitious.
-Use your most important keywords and/or keyword
phrases in your H1 tag. To give more weight to
your H1 tag, use only one H1 tag in your copy.
(Your H1 tag should contain your most important
statement so you shouldn't need to use more than
one H1 tag.)
-Use keywords and/or keyword phrases in your
image ALT tags. For example your logo ALT tag
should say something such as: ALT="keyword logo
image".
META tags are not
as important as they once were as most search
engines are now searching your copy when looking
for keywords and/or keyword phrases. Therefore,
it's become increasingly important to have the
first 250 words of your copy be keyword rich.
Sometimes, it may
be better to write your content first, then
choose your keywords and/or keyword phrases from
the content. Rewrite your content as needed,
adding keywords and/or keyword phrases that
pertain to the theme of the content. In this
way, you've chosen keywords and/or keyword
phrases that are relevant to your content,
instead of trying to write content to fit your
keywords and/or keyword phrases.
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