|
Do-It-Yourself
Web Site Development
Newsletter
Marketing
Keep Your
Newsletters Working for You
by Kenneth Catto
If you publish an
email newsletter, do you convert the issues to
HTML and archive them on your website? If you
haven't been doing so, you should start now,
today.
"But the free
mailing service I use already archives them."
you say.
That's great! That
means the search engines will find that many
more links to your site online. But it is worth
the effort to put them on your website also. You
can do it simply and quickly.
First, here are
three good reasons why you should take the time
out of your busy schedule:
1) It shows your
subscribers and potential subscribers that your
newsletter is a vital part of your service to
them. Isn't it worth preserving for posterity?
2) Your newsletter
will contain many keywords -- those subjects for
which people and consequently search engines
often search. If you submit them to the search
engines, they'll draw traffic to your website.
You can create an index page for them and put
them all in their own directory, or even put
them on their own domain, and submit it to the
search engines and directories as a stand-alone
online business resource.
3) Advertisers
love the fact that their ads will live on.
Statistics show that website visitors read
archived newsletters fairly regularly. That is
especially true if you add a search function to
your site so that your archives may be searched
by subject.
Here's how to do
it:
It should take you
at the most about 15 minutes to convert your
newsletter from text to HTML. Most of that time
is spent in coding the many URLs to make them
clickable.
There are many
text editing software programs that will convert
text to HTML quickly. Some HTML editing software
programs will do it also, with a single
copy/paste action. One great and free text
editor is Note Tab Light. If you don't have it,
you are missing a great resource. It works with
text and HTML both, does almost everything but
slice bread, and it's free! No ads and no nags.
(There is a low-priced Pro version that does
even more!) Here's where to get it:
www.notetab.com
We'll use Note Tab
Light for our illustration. Got it installed
now? Okay, open up your newsletter in Note Tab
Light.
On the toolbar at
the top, click on "Modify."
On the drop-down
menu, choose "Document to HTML," and on the menu
that pops out, choose "With Paragraph Tags."
Save the resulting
document with a .htm or .html extension. If you
want the page width to conform to the reader's
web browser size, click search and remove all
the BREAK tags. Add a title, meta tag
description and keywords, and upload it.
Now you have a
resource for your visitors and a draw for the
search engines, and all for only a few minutes'
work. Stick some Google Adsense or your own ads
on the page, and you also have a money maker!
Recommended Reading
|
