WebMaster Solutions
Internet
Success
Info Age + Info
Superhighway =
Info Overload
by Kenneth Catto
The age that we
live in is called the information age. And it's
said that the Internet is the information
superhighway.
If you're an
e-business owner, it's possible that you've been
run over on the information superhighway.
Unfortunately, the traffic is so heavy that it's
difficult to get up! The information just keeps
coming and coming and coming.
What can be done
about all of the information coming at us all at
once? What strategies can be used to manage the
flow of information so that you only have to
deal with the important stuff?
First, let's look
at what information you've got coming at you:
If you're online
all day long, there's a good chance that a lot
of it is from browsing around the Internet,
looking for information that you can use to
build your business. Perhaps you get emails from
people (as well as spam)...including vendors,
customers, and partners. You probably get
reports from your advertising efforts, like
Google AdWords, and there may be times (like
when you own several websites) that you have to
manage such information as domain registrars.
The first thing
you want to do is deal with the flow coming in:
Before reading any
information, give it a quick glance and decide
if it is critical to your business efforts or
not and if it is, save it. If it isn't, delete
it.
- Resist the urge
to review everything with a fine-tooth comb and
resist the urge to respond to emails as soon as
they come in.
- Decide whether
you need to spend two hours gathering marketing
information or only one hour.
- Prioritize
information coming in so that you only deal with
the most important information and can simply
glance at and correctly file the less important
information.
Review and
prioritize to first reduce the flow.
The second thing
you want to do is manage the flow that you're
allowing through:
To do this, you'll
want to create systems and use databases so you
can keep track of everything. Not everything
needs all of your attention right away. You can
use information managers and task managers to
help you manage the flow of information coming
in to you.
What's the end
result? You'll have less information to deal
with...so you'll have more time to spend on
critical business activities like marketing...so
you'll generate more customers...so you'll
generate more sales...so you'll generate more
profit!
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