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Successful E-book Publishing

by Kenneth Catto

Find out what they want and then hand it to them, in the form of an E-book...

The biggest mistake that "wannabe" E-book publishers make is to first write a book on the subject that they themselves would probably be interested in, and then try to hustle up a market from a related niche and persuade them, without much success, that they too should have the same interests in buying the book. Needless to say, this is not the best introduction into the world of E-book publishing.

Research the niche, discover the market and what they want, and then go about the business of putting into words, the information that they will gladly pay their hard earned money for.

Step 1 - What Subject Are You Familiar With?

Make a list of all the things you could confidently write about. It's much easier, and less like work, to write about a subject in which you already have an interest. Do you have hobbies that others would be interested to hear about? Please don't make the mistake of assuming that because you are knowledgeable about a particular subject, others are sure to know the same. You would be amazed at what some people don't know.

Once you have decided on your subject, research the niches where this subject could be turned into profit. Don't be discouraged by the fact that the niche is popular. This could be seen as an advantage. A popular niche is proof that there is already a market, and money to be made. Just be sure that your product is superior to the competition.

Step 2 - Find Their Itch And Scratch It!

You need to know what their problems are and find out what is missing in their life. The answer to these questions, and others, should be your main line of attack.

You need to focus on what they don't have, sometimes you even have to tell them what it is that is missing and why they need it, and when you give it to them. They will reward you financially.

Step 3 - Do Your Research.

Be prepared when you intend to start writing. Don't sit at your desk one day and then decide that today, here and now, is the time to write your first E-book, IT WON'T WORK or maybe it will, but one thing is for sure, it will be disjointed, facts will be missing and the general flow will not be right!

You must first research your subject; collect all the information you possibly can, put it into a specified folder on your PC. And when you feel you have everything together, then you can proceed to bring it all together in an organized manner that is fluent and easy to read.

Step 4 - Create Your Masterpiece.

Get down to it and start writing. Refer to your folder (the one where you stored all of your researched material), choose from your organized lists and start writing.

A tip given by many when it comes to writing, is to start and don't stop. Write down everything that comes into your head, if you try to think at the same time, e.g. "yeah that's a great line bit it doesn't fit just now, I'll save it and use it later" - WRONG! You'll forget it and then get angry because it was exactly what you wanted to say! Get it down in print that you will be editing and correcting at a later date.

Do it in bite sized chunks! Or suffer the digestion of writers block. Most importantly, keep it simple. Keep in-mind the average reading age of adults is twelve! So don't write as if you've just devoured two dictionaries and a thesaurus for breakfast. Conversational, everyday language is the key.

Step 5 - Check Your Work.

Now is the time to re-read and edit your work, check spellings and grammar, read it through several times. If it's hard for you to read, it will be twice as hard for others to read; hopefully you knew what you were trying to say!

Pass it on to a member of the family or a good friend, ask them to read it through and give you an unbiased opinion as to weather they understood it, and if not, why not? If necessary, re-write it. After all is said and done, it will be your name hung on to the end of the content for the entire world to see.

Step 6 - Bring It To An End.

Somewhere along the line you have to decide that your book is finished. There will always be something that crops up later, that little snippet that you regret not having used. Don't worry about it; the main thing is that you have passed on some form of information, no matter how small, to someone who was in search of that information, otherwise they wouldn't have given out their hard earned money to buy it.

So to bring these few lines to an end; here is where your work starts, you have written your E-book, now go out and SELL IT!

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