eBooks

Expansion Your Market with eBooks

by Kenneth Catto

Businesses of all sizes are expanding with eBooks. An eBook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .PDF formats) or Microsoft Word.

Here are several ways to expand your own business operations with eBooks.

Marketing – An eBook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your eBooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more.

Education – When your products or services need explained, educate your prospects and clients with eBooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development.

Communications – How many times do you get an email you with a question - the same question over and over gain it seems – that requires a book-length answer? Maybe questions like, “How do you create a basic website?” or “How can you market on a tight budget?” inspire lengthy replies. Well, now you can write one long reply, turn it into an eBook and send it out – over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to find you, too.

New Product – Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion.

Sales Reps – Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your eBooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your eBook, then an index where people can click and quickly find your History, Mission Statement, product and service descriptions and images, Contact information, Testimonials, etc. Then copy the eBooks to disks and CDs to distribute at events. This gives people the opportunity to learn much more about you when they have more time afterwards.

So grab your cyber-pencil or keypad and start writing! EBooks can definitely enlarge your operations.