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Pro-Desk
Internet Marketing Services
There's a pervasive myth
among Web site managers that submitting your Web site to
thousands of search engines will result in thousands of
new visitors. That's just not true. When someone queries
a search engine for a keyword related to your site's
products or services, does your page appear in the top
50 matches, or does your competition?
If you're listed but not
within the first five pages of results (first 50
listings), you lose, no matter how many engines you
submitted your site to.
There are two obstacles to
solving this problem. First you have to know the many
techniques that will move you into a top 100 position.
Then, once you learn how to achieve a top 50 search
position, you have to monitor your progress - a crucial
step, to maintaining your position.
A top 50 ranking in a
major search engine like AltaVista, Lycos, or Google
will often generate more targeted traffic than an
expensive banner advertising campaign - and, a good
search engine position is like highly targeted
advertising that is both FREE, and effective!
Millions of people each
day turn to the major search engines to find products,
services and information. Therefore, you should prepare
your server for a considerable increase in traffic after
achieving just a few top 50 search positions.
Don't Be Fooled!
Many services claim to submit you to 1000's of sites.
What they don't tell you is that most of those sites
have no other purpose than to collect e-mail addresses
from Web marketers so they can flood your inbox with
spam mail. It's the top search engines for each country
that generate over 95% of the search engine traffic.
Therefore, the KEY to driving traffic to your site is
not how many engines you submit to, but achieving high
rankings in the major engines.
Optimization or
Re-Optimization of your Site
It happens, one day
you are in the top 50 on Google and the next
you're down at number 500, and the next week you can't
even find yourself.
What happened?
Search Engines, Directories and Lists regularly change
the formula they use to rank sites, necessitating
Re-Optimization of your web site. Think of this as an
overhaul of the "hidden" structural components, the
keywords, descriptions, meta tags, doorway pages, home
page and more, taking these "formula" changes into
account. Or perhaps you have never enjoyed a good
search engine ranking
In
either case, the first step to recovery is the same:
1)
Analyze and Optimize - Optimize your existing Web pages
to improve top listing potential. Optimize each of your
new or existing Web pages based each search engine's
unique personality, without spamming or abusing the
index.
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Research/Develop a
primary keyword vocabulary for your web site!
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Develop a complete set
of "meta-keys" to better describe your site to search
engines!
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Rebuild or generate your
primary HTML pages, designed to be attractive to the
visitor first and to rank near the top of the search
results, second!
-
Generate optimized
"Doorway" pages designed solely to rank near the top
of search engine results, based upon keywords and
details about the product or service. These pages also
act as alternate entrances to your Web site, giving
potential visitors more ways to find you!
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Generate the necessary "privacy policy" page,
"terms-of-use policy page, and "email policy" page, to
meet the necessary requirements of today's World Wide
Web!
2) Search Engine
Submissions - Generate listings for, and submit your
website, to over 90 top search engines!
3) Search Engine Follow-up
- Analyze your positions in the major search
engines. Find out how you rank on every keyword or
phrase that is important, on all the major engines, for
each keyword you are targeting. Track the number
of visitors to your site, where they came from, and what
keywords they used to find you.
Additional Marketing Services
Available from Pro-Desk
Free Email Accounts
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Sign up for one or more of the following marketing
services and we will create free email accounts to
use for this marketing, preserving your existing
email addresses. Web marketing (search
engine submissions, FFA submissions, and other
services) often results in multiple confirmations,
email harvesting from the submissions listings,
and junk mail being sent back to the
submitting email address.
Search Engine
Services -
Submit your (entire) website, to over 90 top
search engines, analyze rankings, optimize
existing pages, create new doorway pages when
necessary, monitor keyword use, analyze traffic,
update keywords based upon traffic, and more.
Web Link Services -
Establish additional
"doorway" pages on our marketing sites to meet the
need for additional "link" rankings. Submit
cross links with other sites to enhance your link
rankings.
Newsletter Services -
Create a newsletter
to keep your web site visitors informed.
This give you the opportunity to present special
offers, new products, or other information to
those who visit to your site.
Re-printable hard copy also available for an
additional charge.
Opt-In Email Services -
Create and maintain
"opt-in" email links on site, manage subscribers,
generate and distribute email messages.
F-F-A Link Submissions -
Submit your website's URL and one-line description
to thousands of F-F-A link sites! This can be an
excellent way to generate additional traffic
for your web site.
Classified Ad Submissions -
Submit your classified ads to hundreds of free
classified ad sites! An excellent marketing
technique to present your products or services to
a large group of people!
Article Submissions -
Submit your articles to hundreds of ezine
publishers! Here's how it works: First, write one
or more articles related to your industry and
expertise. Include a "ByLine" (a brief blurb about
your product along with a link to your website) at
the end of your article. This is a powerful
marketing technique. If your article is published
by even a few of the ezines we submit to, it can
be seen by thousands... or millions... of readers!
Tip: Make sure your article is good quality, and
to the point!
Free Ezine Ads - Submit your free ads
to 153+ digital Ezines that offer free adds to all their
subscribers.
Website Announcement Submissions -
Submit website announcements to over 100 media
outlets that are waiting for new website
announcements or updates on existing web sites,
including Internet.com, WIRED, Yahoo Internet Life
and scores of others.
Press Release Submissions -
Submit your press release to thousands of media
outlets, selecting from over 80 categories!
Media Submission -
Submit your press release to the broadcast media
and print media! If your press release is
newsworthy, you could get coverage on television,
on the radio, and/or in newspapers within 24 to 48
hours! This program can get your press release in
front of 1,935 Radio stations, over 1000 Cable &
TV Stations, over 100 NewsSyndicates, over 3,000
Newspapers and over 1200 Magazines! |