Web Site Marketing

The success of any Internet web site can be linked to the number of visitors it receives. This is particularly the case with retail ecommerce sites. In the 'brick and mortar' world it is said that the 3 most important elements for success are "Location, Location and Location". In this environment, you pick the location based upon the traffic that is already present at that location.

In the digital environment of the commercial website, the 3 most important elements for success are "Traffic, Traffic and Traffic". Sure there are numerous secondary elements, but without the traffic, they are all but meaningless.

While these two entities seem miles apart, in reality they are but different words describing the same thing… shoppers, a percentage of who will become customers as soon as they buy your product or service. The single biggest difference between the brick and mortar world and the e-commerce world is simply that a web site, by its very nature, must develop its location rather than move to it.

But, even in the brick and mortar example, the best location will seldom guarantee success except for an already successful product or service. An example of this would obviously be a McDonalds. Just opening one at a good location will virtually guarantee a minimum degree of success. But, everyone else will still need to generate traffic, still need to convince that traffic to look in their window, still need to give those lookers something to draw them inside, still need to keep them inside, and ultimately convince them to purchase your products or services.

How do you attract traffic to a website?

Search engines, Directories and Listing Services - In order to be a success your corporate web site must be listed on all the major search engines on the Internet. Sites such as Yahoo and AltaVista receive millions of "hits" each day, and a proportion of these will be looking for your web site. As part of our service, Pro-Desk will submit your site to all appropriate search engines, directories and listing services.

Banner Advertising - Market research has proven that banner advertisements are an effective way of promoting your web site.  When confronted by a graphical representation of a relevant site, people are much more likely to visit than by means of a textual link alone. However banner advertising on popular sites can be expensive. In order to maximize visits to your site, one of our consultants will discuss a site promotion budget with you, taking into account the nature of your business and your target market.

Link Exchange - One of the cheapest and most effective methods of site promotion is exchanging links. In order to increase visitors, Pro-Desk will, on your behalf enter into agreements with other sites (don't worry, it won't be one of your competitors!) whereby they will display a link to your site in return to you linking to theirs. By this method, you can channel potential customers from a number of different sites, all of whom are interested in your area of business. Essentially this is a non profit "mutual benefit arrangement".

Web Site Promotion - 

And remember, "Site Under Construction" messages, half completed pages, missing links and spelling errors only prove you're sloppy, unprofessional and incompetent. In other words, if it's not done right, don't parade it for the world to see.

Pro-Desk offers a complete site promotion service to all our clients. In addition, if you already have an existing web site, we would be more than happy to discuss a promotion budget to enhance its effectiveness.