Web Site Management

Site Management is more than just hosting. Pro-Desk offers a variety of site management alternatives from standard maintenance programs to full management packages tailored to your particular requirements. Whichever you choose, you will get much more than just hosting, for example:

Site Statistics - not just a Hit Counter, full site statistics. You can see how many visitors daily, weekly and monthly. You can see which search engines they used, which pages they visit, how long they stay on your web site, and more, much more… This is the information that will allow you to tailor your web site to attract more potential customers and keep the existing customers coming back.

The Pro-Desk management team offers monthly visitor tracking and usage reports, analysis of those statistics and summary reports. These reports are easy-to-read, and detail how many visitors your site has had, what pages they've looked at, the days and times that your site is most often visited, what geographic regions your visitors live in, and much, much more. We make sure you always receive the necessary information to make informed decisions about your websites future.

Re-Submission to Search Engines, Directories and Lists - This is mandatory for the success of your site. Search Engines, Directories and Listing Services frequently modify their basic reporting criteria. Some search engines have a habit of dropping sites for no particular reason. And we can almost guarantee that other web sites will be resubmitted with new parameters that will supplant your web site in the higher listing.

Pro-Desk offers ongoing, proactive, full-service management services to maintain, update and further develop your site. Our management services start with regular submission of your Web Site to all of the major search engines, directory engines and list engines appropriate for your business. Our goal is to help you spread the word about your Web Site, and attract as many new visitors as possible. We'll also alert you to marketing opportunities that can positively contribute to the daily traffic on your site.

Re-Optimization of your Site - It happens, one day you are number one in the world on Lycos and the next you're down at number 50. What happened? Search Engines, Directories and Lists regularly change the formula they use to rank sites, necessitating Re-Optimization of your web site. Think of this as an overhaul of the "hidden" structural components, the keywords, descriptions, meta tags, doorway pages, home page and more, taking these "formula" changes into account.

Static and Live Content - Getting your business web site launched is only half the battle. How successful your site is will primarily depend on the number of potential customers who visit it and the number of visitors who "click" and become customers.. There are several ways to ensure that people visit and re-visit your site, all of which require regular updating to be carried out. There is no quick fix solution to keeping your visitors interest.

The single biggest mistake a business makes today is not maintaining and updating their web sites. This can even be worse than not having one at all. Face it, if your daily newspaper arrived with the same old headline everyday, you'd probably think it was the same issue inside, and never open it up. Don't let this happen to your web site! What was once timely content can quickly become old and outdated. Before you know it, you start loosing return visitors simply because your web site is always the same. Make sure that everyone who visits your web site knows that you have new, fresh, content on a regular basis. Make their visit to your site worth their time.

In order to ensure that visitors who have found your web site return to it in the future, and refer it to friends and colleagues, regular updates of the information that drew them into your website in the first place are essential. No matter what your company does, or how large your web site is, it should always be as up to date as possible. Businesses evolve, and so should your company's Internet presence. New products and services absolutely must be listed immediately, along with promotions, specials and any other changes within the company.

Pro-Desk offers a variety of packages to maintain current live content on your web site, from syndicated content that is updated regularly to research to locate new, pertinent content for your web site.

Web-Check - How many times have you come across web sites with? Invalid links; Incorrect spellings; Inconsistent formats within a page; Backgrounds, which obliterate text; One of the most common errors, words whichrun intoeach other withoutspaces!

Sometimes the errors are non-intrusive -- barely noticeable. Other times, as when you are spending considerable time searching for a particular service or product, they are downright annoying -- especially if you are wasting time following obsolete links or trying to view almost unreadable text.

Our Web Site Check service includes regular: Link verification; HTML validation; Spelling check; Load time check; Browser compatibility testing; Report listing the errors and corrective action taken.

We admit to finding our own flaws from time to time, but most often we are repairing broken links, links to other pages on the web that no longer exist. Or we are correcting pages errors that appear after several generations of changes and upgrades, or simply updating code to reflect industry changes. Sometimes a browser incompatibility rears its ugly head only when a specific chain of "clicks" occurs, occasionally they are the result of a new version release for a browser program or even a new browser program being released.

As we browse the Internet we find mistakes are commonplace and occur on a surprisingly large percentage of Web Sites -- probably 50% or more. And not just the smaller sites. Some of the largest commercial sites fall prey just as easily as anyone else.